Startup Lab walks your founding team through the analysis investors actually run — market sizing, unit economics, competitive moat, go-to-market strategy, and build feasibility. Know exactly where your idea stands before you commit to building it.
Built specifically for AI software ideas. Startup Lab scores your concept using the same frameworks investors and operators actually use — so you know exactly where it's strong and where it needs work before you write a line of code.
Is the pain real, acute, and poorly served?
Jobs-to-be-Done · Thiel's 7 QuestionsIs the opportunity big enough to matter?
TAM / SAM / SOM · comparable exitsDo the unit economics work?
LTV:CAC · payback · pricingWill it stay defensible?
Hamilton Helmer's 7 PowersWhat's the path to first revenue?
ICP · first-10-customers · channelsCan you build it, and at what cost?
Tech stack · unit cost at scaleStartup Lab is the platform your founding team uses to go from approved idea to first revenue — milestones, sales pipeline, financials, and partner alignment in one place. No more spreadsheets, no more status threads.
Track every phase of the build against budget and timeline. Plan vs actual — see cost variance the moment it appears.
Phase tracking · budget vs actual · blockersFrom ICP definition to first paying customers. Track every conversation from discovery call through to committed pilot.
ICP profiles · prospect stages · pilot trackingPro forma projections, plan vs actual spend, cap table, and unit economics — updated as you build, not just at board meetings.
Pro forma · cap table · burn & runwayRate ideas, discuss decisions, and assign action items across your founding team. Everyone stays in the loop without another status meeting.
Idea ratings · discussion threads · action itemsRun structured meetings and auto-generate action items. Every item links back to a milestone so nothing falls through the cracks.
Meeting notes · action tracking · debrief flowAsk Vera anything about your build: runway, pipeline health, what's at risk this week. She has full context across every tab.
Contextual AI · check-ins · weekly digestsEvery founder gets full access to the evaluation framework. Upgrade when you want Vera driving the process.
Full access to every evaluation dimension, the milestones tracker, sales pipeline, financials, and cap table. You and your co-founders do the work. The platform keeps everything in one place.
Everything in free, plus Vera actively runs your launch — surfacing risks, writing stakeholder digests, tracking equity milestones, turning meeting notes into action items, and keeping your team moving without you having to manage the managing.
Startup Lab is free when you drive it yourself. Add Vera, your AI Chief of Staff, and she takes the wheel — surfacing what needs attention, keeping partners aligned, tracking milestones, and turning every meeting into a clear next step. No one plays the nagger.
Run it through the Startup Lab, free — then build it with us when it's ready.
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